Honest campaigns
in a distracted world
w/ Martijn de Vreeze, Copywriter & Conceptueel Creatief
18:30 @Locatie tbd
Session — Honest Campaign (1 hour)
A focused one-hour session designed for young talent that introduces "purposeful thinking" in commercial contexts. Through a mix of short presentations and interactive exercises, participants learn how
This session is about honesty in idea development, from the moment a brief is read up to the final execution of a campaign or creative application. What assumptions do you make? What choices do you make as a creative team? Where does the honesty lie: in the insight, in the tone, in the form, or in the function of the idea? We explore how you can consciously choose sincere, substantive creativity instead of a superficial layer.
Ideas that shift perspective
w/ Antoinette Hoes, former Global Head of Strategy Innocean
18:30 @Locatie tbd
This session is about how to generate ideas that actually cause a shift in thinking, seeing, and acting. Ideas that not only stand out, but—through a brilliant insight, strong execution, or sharp positioning—open a new perspective, like Dove’s Real Beauty or Nike’s Just Do It. We examine how to develop such ideas: where the shift begins, how you sharpen the insight, and when a concept becomes big enough to impact culture.
Creating what
doesn’t exist yet
w/ Pieter Claeys, CD FCB Chicago
18:30 @Locatie tbd
Sustainable Creativity
w/ Rogier van Heijningen, Entrepeneur & Creative
18:30 @Locatie tbd
This session is about the question: how do you imagine or create something that has never been done before? Where does true innovation begin, and how do you break through existing formats, habits, and references? We explore how to free yourself from what already exists, how to use technology and craft intelligently, and how an idea can grow into a new form, application, or experience that genuinely feels new.
This session focuses on developing sustainable business models and renewing the way we work within the creative industry. How can we devise resourceful solutions for processes, workflows, and collaborations? We explore how entrepreneurship, technology, and systems thinking can contribute to future-proof structures that do not deplete creativity, but rather strengthen it.
AI & Craft: Mastery
w/ Gideon van der Stelt, Prompt Engineer
18:30 @Locatie tbd
Creative Collaboration
vs Competition
w/ Lete Hulscher, Founder x
18:30 @Locatie tbd
This session is about looking ahead: how do you develop your own vision in an era of hypes, trends, and fake news? Do you let yourself be guided by whatever is getting attention at the moment, or do you start from your own mission and convictions? We explore how to amplify or put developments into perspective, how to use technology consciously instead of following it, and how to stay on course in a rapidly changing landscape. The core question: how do you build something future-proof from vision rather than from noise?
Original vs
Employable
w/ Cindy Fleur
18:30 @Locatie tbd
This session is about looking ahead: how do you develop your own vision in an era of hypes, trends, and fake news? Do you let yourself be guided by whatever is getting attention at the moment, or do you start from your own mission and convictions? We explore how to amplify or put developments into perspective, how to use technology consciously instead of following it, and how to stay on course in a rapidly changing landscape. The core question: how do you build something future-proof from vision rather than from noise?
Collaboration flourishes when writers meet designers, when tech thinkers work with analog makers, and when political thinkers engage with product builders. This session is set up as a meeting and collision space where different disciplines and generations come together to exchange perspectives and develop ideas collectively rather than competitively.
Build Your Own
Thing
w/ Milan Daniels, Founder Otrium
18:30 @Locatie tbd
This session focuses on how to translate creative skills into a viable initiative, whether that is an agency, studio, product, platform, cultural project, or hybrid model. It directly addresses the need to become less dependent on traditional agency structures. Many creatives experience limited access to existing systems and view entrepreneurship as a serious alternative. With an interest in sustainable models, product-oriented thinking, and tangible creation rather than just "decks," the focus is shifting from waiting for opportunities to creating them yourself: if the door doesn't open, you build one yourself.